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An automated email system can work wonders. I have one that goes out that simply says, are you seeing any homes you like? I find it amazing when agents tell me that they think web leads are bad or that they don’t convert many of them. If I can do 9 Million in real estate sales from the web in a year, so can you. All of my leads come from the web and it is so much easier than Brian Buffini or some of the other teachings. I NEVER call my database…they call me! I don’t beg for sales, I let the people that are looking for homes come to me and I give them the good stuff. I am not saying to not do cold calling, door knocking, leads generation, I am simply saying, web leads are the BOMB in real estate. I would have to work much, much harder to sell a home if I didn’t have the web.

So, back to automation. The beauty of it is, I build it once and they go out over and over and over and do all the work for me. Talk about leverage!

My auto emails are short and sweet. The first one asks a question relevant to the site they were searching from. I might say, are you looking for horse property? This would be the first email I set up. The second email would say, are you getting the search okay? The third might ask, do you want a pool? I ask short simple questions again so they can read it easy on their phone and respond and respond they do. Once someone responds, I know my chances go way up with them.

Watch for more tips in the next posting about converting web leads in real estate.

Michelle Shelton, REALTOR, Coach, Facilitator, Author Visit Michelle's Coaching Site Are we friends on facebook? If not, why not? Find Michelle on Facebook Got Horse Property? - Advertise with us!