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Converting Web leads in real estate – Tip #4

The emails that I get back tend to be quick responses that say yes, we are looking for horse property. We just sold our home in CA and we would like to buy 2-3 acres in Scottsdale, Arizona for under $400,000.

I have seen agents get twisted when a potential client comes back with an answer that isn’t necessarily realistic on price and location. What I mean is…it could be difficult to find a horse property in Scottsdale for under 400,000 with that much acreage. Don’t worry about that! Right now you are simply getting to know them and if they were already educated about the market they wouldn’t need you in the first place!

There is power in “let’s”. Let’s get you a search set up and you can start looking and stop having to cruise the web. Then do it! Don’t wait for Bob to email you back. Just set up the search. Keep it broad so he has lots to look at on the search. I set up the search to go out daily and often. Then I send him an email again that says:

Hey Bob, I built you a search with your criteria. I certainly want you to be in the drivers seat. Let me know if there is a better email to send them to, right now they are going to this one.
I really value the opportunity to earn your business. – Michelle

That’s it! Keep it simple.

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