Keller Williams Toolbar

So you have gotten the lead and you have sent a quick message to get your prospect to respond. Now what? There are several things you can do. You can watch for activity on your dashboard. Depending on which system you use, most of them have a dashboard where you can see how many properties people are looking at and also what properties they are looking for. This includes price range and location!
Watching your dashboard will support you in communicating with your potential client. I also will send them another email if I have not heard back from them and then I will let them know I am making an assumption….for example I might write the following:
I was looking at your email and I see it says @stable.com. I bet you are looking for a horse property. I always have people looking to board, do you board for other people?
The number on thing people like to talk about more than anything is themselves. Get them talking about what they want or what they have.
Web leads can be very easy to convert if you are willing to get creative. Remember the WI4C2TS? One of the four C’s is creativity. I would say this is a good quality to develop. It could change the way you do business and you could make more money than you dreamed. It has been my experience that once you convert a web lead, they buy and they buy from me. Many times, I only show them one or two homes as they have done their homework online.
So what are you waiting for…get out there and sell something!