Keller Williams Toolbar

Converting Web Leads in real estate – Tip #2
by Michelle Shelton

In the last article you learned how to contact them quick. The next tip that will support you is to get them to respond.

With the use of smartphones these days, long emails are not going to work. Also, as much as I love photos, if you send an email out with your photo and logo and all the other stuff I have seen REALTORS do to dress things up, well…it may not get read.

This is where engagement comes in. Right now, you have a name and an email. The name may not even be their real name. Doesn’t matter. Pick something and ask them a short, simple question as quickly as possible.

We use niche websites. I know where the leads come from and if it comes from our horse property website I send an email that has their name in the subject line and asks them a direct, short question that they can respond to quickly on a smart phone or computer. It looks like the email to the right.

The number one rule is NEVER, EVER make an assumption. If you look at Bob’s email address you see it says @mystables so of course it would make sense that he is looking for horse property. First off…it might not be true that he is looking for horse property and if you start sending him horse property, you are dead in the water. Secondly, you want to start the engagement process. You want to start getting to know Bob and what he is looking for so you can start to serve him better.

Watch for Tip #3 to know where to go next! Thanks for stopping by!

Michelle